Education Ecosystem, a project-based online learning platform that incentivizes users with the LEDU social token, is excited to announce that it has entered into a strategic partnership with Sinofy Studios, China’s leading marketing company.
The partnership comes at a time when Education Ecosystem is planning to penetrate the Asian markets and China specifically. This expansion is outlined in the project’s roadmap.
Sinofy Studio has deep expertise, a wide network, and years of experience to translate and customize Education’s Ecosystem’s brand story to resonate with the Chinese market. The firm specializes in blockchain technology, fintech, IT, gaming, Artificial Intelligence (AI), Machine Learning (ML), and MedTech.
Education Ecosystem is thrilled by the partnership as it forges ahead with its 2021 plans.
About Education Ecosystem
Education Ecosystem (LEDU) is a project-based learning platform that teaches professional developers and students how to build real products in areas such as artificial intelligence, blockchain, cybersecurity, data science, game development, and programming. Content is organized around projects where students learn from watching experienced developers building practical products. Education Ecosystem uses the utility token LEDU to power its ecosystem.
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The laws and regulations regarding social media in China are very complex and may vary from city to city. Besides, the Chinese government has a long list of sensitive topics that are not to be touched upon. Not complying with the Chinese laws can lead to a disastrous loss.
The Chinese government applies censorship to certain keywords and posts. For instance, the “pigs floating in the river in Shanghai” issue was curtailed by censors. It had two million search results before disappearing entirely.
Partnering with Sinofy Studios enables Education Ecosystem to stay on top of the constantly changing laws and regulations in China. Most importantly, the agency will provide social media monitoring for LEDU’s monitoring sentiment. They will always ensure LEDU work well within the law.
I think Sinofy can make objective assessments of the business and strategies based on their experience. They can always ensure the quickest results by using the most effective strategies in the right place and at the right time for Ledu. Partnering with Sinofy can put LEDU into action right away and lead you to success in China.
Content marketing is essential in China as Chinese consumers are open to the information online and would keep up with the new trends on the Internet. From what I know Sinofy can create interesting, emotionally appealing and relevant contents to connect with these half a billion social media users in China which is very good for Ledu.
Trying to enter the Chinese market on your own, is like walking into darkness without turning the light on. The Chinese market is not only very unique and one of a kind, it also brings along many obstacles such as cultural differences and the language barrier itself. With that being said, This is where Sinofy will help Ledu. It’s good that we are still seeing a great partnership in Ledu!
Sinofy grew up in this China and are familiar with the very specific customer behavior. With their experience there comes also the opportunity to prevent mistakes. This is what you needed the most if you want to market in China. And Ledu got one of the best marketing agency in China!
Brands that trade on a global level must dedicate themselves to tracking social media trends, but unfortunately, many brands do not understand the Chinese market in-depth and cannot track local trends in real-time. Dolce & Gabbana’s 2018 promotional video that sparked outrage and a public apology is a clear example of businesses misreading the Chinese market.
LEDU should take advantage of the plethora of opportunities in Chinese social media. As for Sinofy, they must translate and localize their content to ensure they reach their target audience with authentic and user-oriented messaging. The East might vary drastically from the West, but since the growth opportunities are uncapped, it is a market well worth investing in.